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Digital transformation step 2: Aligning your team

Posted by Neil Ford on December 20, 2017

You need to prepare your employees for operational and cultural changes. People don’t like change. Simple as that. But digital transformation can empower employees to work better, faster and smarter.

In order to align your team, you’ll need a digital vision. Once you have a high level digital vision, it’ll be much easier to get your team on the same page and start implementing that vision.


As you present your digital vision, expect to field many “why” and “how” questions. Focus on the longterm benefits digitalization will bring not only to the company, but to each individual employee.

Creating lasting transformative digital capabilities requires you to build a customer-centric culture within your organization. It’s a complex process, but it’s necessary to survive and thrive in today’s economy. It’s how you go from digital vision to creating digital value.

Digital transformation starts at the top of the company. An inspiring digital vision is the foundation for a successful digital transformation.

Action points
• Develop your digital vision and communicate it effectively to your team
• Build a management team with the knowledge to convert vision into reality

In our next post, we'll take a look at how you can successfully manage your company data and foster data democratization in your organization.

Get the full scope today by downloading our eBook, Game changer: A sep-by-step introductory guide to digital transfromation at SMEs.

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Topics: big data, digital transformation